For the third year, Las Vegas Motor Speedway has proudly supported Breast Cancer Awareness Month by transforming its black-and-white checkered start/finish line into a vibrant pink one.
October brings more than high-stakes racing to LVMS as the track transforms into a sign of support for survivors. Three years ago, the LVMS playoff date changed from September to October. Since then, Breast Cancer Awareness Month has been a central focal point at LVMS to honor survivors and raise awareness.
“We’re honored to continue this tradition, celebrating the resilience and bravery of survivors,” said Chris Powell, President and General Manager of LVMS. “This event is more than a tribute; it represents the speedway’s support for the breast cancer community and our promise to make a difference.”
The start-finish line has sported pink for its fall playoff weekend's Ambetter Health 302 and the South Point 400. This year will mark the third year the start-finish line has been painted to support breast cancer awareness. This touching tribute has consistently received love and appreciation from fans and those affected by breast cancer.
“My husband and I have been NASCAR fans for over 30 years. Everyone here is so nice, and they give an opportunity for survivors to share their stories,” said Kari Eoff, a seven-time breast cancer survivor who attended the painting event for the third year in a row.
This year, 20 breast cancer survivors helped paint the line pink. Participants were thrilled to be back at LVMS for the painting tradition, while some were first-timers and appreciative of the experience at the speedway.
“I appreciate that they let the American Cancer Society come out and do this for breast cancer awareness because it's so important. It's super important to get checked,” said Robyn Ruelas, a breast cancer survivor and first-time visitor at LVMS.
Each breast cancer survivor was also invited to attend Sunday's South Point 400 as a guest of the speedway.
For tickets or more information on the South Point 400, visit www.lvms.com or call 1-800-644-4444. Weekend and single-day tickets are still available; Sunday tickets for kids 12 and under are just $10 and free on Friday and Saturday with the advance purchase of an adult ticket.
