NASCAR heads to the "Entertainment Capital of the World" to kick off the Monster Energy NASCAR Cup Series Playoffs in grand fashion. Las Vegas will be the scene for an action-packed three days as NASCAR's 16 best drivers and teams of 2018 begin their championship aspirations quest.

To celebrate the start of the sport's postseason and engage fans, the festivities center around three major events: Monster Energy NASCAR Cup Series Playoffs Media Day; NASCAR Burnout Blvd Fueled by Sunoco (formerly known as Victory Lap); and a two-day Playoffs Party at Fremont Street Experience culminating in a free concert by platinum-selling recording artist Cole Swindell on 3rd Street Stage. All the proceedings take place before the green flag drops at Las Vegas Motor Speedway on Sunday, Sept. 16, when it hosts its inaugural postseason race - the South Point 400 - and NASCAR's playoff opener at 3 p.m. ET / 12 p.m. PT (NBCSN, PRN, SiriusXM NASCAR Radio).

Race fans will have the unique opportunity to see their favorite cars up close, interact with the sport's top drivers and take part in a variety of other activities that build momentum and enthusiasm for the historic race weekend. A brief overview of events is below, with more information available online by going to NASCAR.com/playoffs.

Monster Energy NASCAR Cup Series Playoffs Media Day

Playoffs media day will be held Thursday, Sept. 13 at the South Point Hotel, Casino and Spa, and will serve as the first event of the Playoffs celebration. For the first time, a portion of media day will be open to select fans.

NASCAR Burnout Blvd. Fueled by Sunoco

Join all 16 of the Monster Energy NASCAR Cup Series Playoffs drivers on Thursday, Sept. 13, as they drive their race cars down the magnificent Las Vegas Strip. NASCAR Burnout Blvd Fueled by Sunoco driver introductions and pre-event pageantry will take place on Las Vegas Boulevard outside Miracle Mile Shops. The procession of race cars will then travel north to Spring Mountain Road where all 16 drivers will take their turn emulating the victory burnouts they hope to replicate during the Playoffs.

Fans are welcome to view the procession along Las Vegas Boulevard, including the pre-event festivities outside the Miracle Mile Shops and the burnout location at Spring Mountain, between Fashion Show and Wynn Las Vegas. NBCSN will have coverage of the event as part of a special two-hour playoff edition of NASCAR America, beginning at 5 p.m. ET / 2 p.m. PT.

NASCAR Playoffs Party

Celebrate the eve of the Playoffs on Saturday, Sept. 15 with stars Ryan Blaney, Erik Jones and other NASCAR drivers and personalities at the inaugural Monster Energy NASCAR Cup Series Playoffs Party with musical artist and Platinum-selling Ten-time No. 1 rising superstar Cole Swindell. Free to all fans and held at the Fremont Street Experience, the event will feature conversations with drivers and NASCAR personalities. Sponsored by Chevrolet, Ford and Toyota, the Playoffs Party will culminate with a concert by Cole Swindell - the 2015 American Country Music New Artist of the Year award winner who will release his third album, All of It, on Aug. 17.

In addition to Saturday evening's driver appearances and concert, fans can visit the Fremont Street Experience anytime on Friday and Saturday to enjoy NASCAR partner activations and see all 16 Monster Energy NASCAR Cup Series Playoffs cars.

On-track activity kicks off on Thursday, Sept. 13 at Las Vegas Motor Speedway where NASCAR's next generation of rising stars will be on display at The Dirt Track in the NASCAR K&N Pro Series West's much anticipated return to dirt - the Star Nursey 100. Prior to the race, Monster Energy NASCAR Cup Series stars Kevin Harvick and Clint Bowyer will be the featured guests at an autograph session at the track.

The event weekend also features two other national series races, including the DC Solar 300 NASCAR Xfinity Series regular season finale Sept. 15 and the World of Westgate 200 NASCAR Camping World Truck Series Playoffs race Sept. 14.